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MRS. DASH
Hear that? It's the sound of salt shakers everywhere quaking in their ceramic shoes. After years of flying under the radar, B&G Foods reintroduced Mrs. Dash with a fully integrated TV, digital and social campaign. The salt-free seasoning pioneer, Mrs. Dash has always had a decades-long relationship with health-conscious consumers. This campaign focuses on a simple, single-minded brand truth: Mrs. Dash allows consumers to eat a vibrant variety of foods without making flavor sacrifices, yet still remaining 100% salt-free.
A pantry staple with health-conscious consumers, Mrs. Dash was ready to make new friends in the kitchen. This relaunch campaign introduced America’s favorite salt-free seasoning blend to younger, more mindful at-home cooks focusing on a simple, single-minded brand truth: we’re salt-free and flavor full.
